No, but while it's not required, we strongly recommend it. Starting with a comprehensive audit ensures your monthly investment targets the specific issues and opportunities in your unique situation, leading to more effective results. Without an audit, we may need to spend the first month of your package conducting this analysis anyway.

The SEO Audit & Playbook is a one-time payment.

Our Essentials implementation package requires a 3-month minimum commitment, while Growth and Elite packages require 6 months. SEO is a long-term strategy, and these minimums reflect the time needed to implement changes and see meaningful results.

After the initial term, all packages will cancel automatically. However many clients stay with us as we continue to evolve their strategy based on performance data and changing search landscapes.

Absolutely. You can upgrade to a higher-tier package at any time. When upgrading, we'll apply any remaining prepaid time to your new package at a prorated value. There's no administration fee for changing packages.

SEO is a long-term strategy. While some technical improvements may show results within weeks, meaningful organic ranking improvements typically take 3-6 months. Local SEO results often appear faster than national targeting. We provide transparent tracking so you can see progress at every stage.

Yes. For businesses with specific needs or larger enterprises, we create tailored solutions based on your goals, competition, and resources. Contact us for a custom plan and quote.

No. Unlike many agencies, we don't charge additional setup or onboarding fees beyond the recommended initial audit. Our focus is on delivering value from day one.

If you proceed with any monthly package within 30 days of receiving your SEO Starter Audit, we'll credit the full £199 audit fee toward your first month of service—essentially making the audit free for clients who continue with our implementation services.

After the minimum term, you can cancel with 30 days' written notice. We don't believe in trapping clients in lengthy contracts. If you're not seeing value, we prefer to address your concerns rather than hold you to terms.

While our specialty is London SEO, we do work with businesses throughout the UK. Our neighborhood-specific approach can be adapted to any location, though our deepest expertise remains in the London market.